The Buy Now, Pay Later (BNPL) model has transformed consumer behavior in India’s digital retail landscape. Offering flexibility and affordability, BNPL allows customers to make instant purchases and pay over time, fueling both convenience and customer loyalty. This innovative payment method has especially resonated with Gen Z and millennials, who prefer financial control without tradi... https://www.perfomigo.com/blog/the-future-of-payment-innovations-in-indias-e-commerce-industry/