Purpose: The purpose of this research study is to gain an insight into the role played by Social Media Reviews in capturing Brand Trust and Brand Loyalty. The study has been conducted in the fast food industry (local burger joints) available in Karachi. Pakistan. This research study is quantitative in nature. https://www.markbroyard.com/hot-deal-jolly-rancher-filled-gummies-7oz-online-hot-sale-big-sale/