When Not as much of the house title as Rolex, Potentially, Audemars Piguet features another thing to would-be wearers: a sense of exclusivity that can only include being a little beneath the radar. In the late sixties, Rolex started to experiment with various dial and bezel layouts for that Daytona. https://www.watchesworld.com/a-history-of-watch-reference-numbers/